What is a good CTR for Facebook advertising? This is one of the biggest questions that many new internet marketing experts get asked daily. CTR stands for Click Through Rate. It measures the percent of internet users who actually click through your advertisement and take action to buy your product. For this latest survey, I asked David Sharpe to answer a few questions: what is a good CTR for Facebook advertising, and how can you enhance a poor CTR?
The first question we wanted to answer was how good Facebook advertising is, in general. The second question we wanted to focus on was how a company can enhance a good CTR. We all want more clicks, right? But how? What are good CTRs, and what makes them bad?
There are a variety of factors that contribute to click-through rates (CTR), but the most important factor that directly affects CTR is the quality of the ad copy. Research has shown over again that ads with poor ad copy, get fewer clicks than those that are well-written. In the new digital age, it’s more important than ever for businesses to use compelling ad copy to ensure their success with Facebook ads.
So what’s a good car for Facebook ads? Experts agree that an average CTR is between one and two clicks per second. That may not sound like much, but when you compare that to the average number of impressions for a page, you’ll see that even a small difference in conversion rates adds up to big profits. In other words, the difference between an average CTR and the highest possible CTR makes a world of difference. And with social media becoming such a huge phenomenon on Facebook, companies need to ensure that they’re using Facebook adds to their maximum advantage.
The best Facebook ad copy uses relevant keywords to encourage more interest from users. The main goal is to drive more traffic to a particular website or webpage through the use of highly engaging copy. The higher the engagement rate, the greater the chance of massive conversions.
One way to improve click-through rates is to test different versions of a landing page. Sometimes it’s possible to make small changes to an ad copy without affecting the CTR drastically. Other times, a great CTR can be made by changing the design of a page. A great example of this is changing the background color of a Facebook ad to one of the bright colors or creating a larger font that is easily read.
You may also want to consider an overall average for your CTR. There is no best or worst advertisement but knowing your CTR overall average can increase your motivation to work harder, as well as inform you which ads are doing better. Ideally, your CTR should increase it based on the performance of at least 4 of your ads.
It takes more than just selecting the cheapest ads to get a quick conversion. There are many factors that go into converting a visitor to a buyer, including the effectiveness of the ad copy, the click-through rates, and the final conversions (the sales). But whatever you do, always keep these factors in mind as you look for the most effective way to advertise your product/service online. The best advertisements are those that are most effective!
To improve CTRs, make sure your landing page is optimized with relevant keywords. You want to ensure you’re getting visitors from searches related to your page. Also, ensure the ads you’re posting are not too long. Long ads that go on forever will lose visitors almost instantly. The best way to increase ctrs with video ads is to post your ad less, but with high quality links.
A CTR is important but to improve CTRs you must work to improve the quality of your website visitors. The overall average for video ads that I’ve seen is roughly 2 clicks for every one click. This equates to about a conversion of about two to three sales for each video ad. You should aim to get this number as high as possible, and the more click-through rate you’re able to achieve, the better.
Increasing CTRs can be as simple as changing the ad’s title to something more compelling. It’s also helpful if you can increase your social proof by providing content that encourages visitors to “like” or share your page. The more people who share and like your page, the better. Ideally, you want to get a rating of at least five percent or higher for each video ad you post. Facebook has some great tools for helping you track the engagement in your videos, so don’t hesitate to use them to its full potential!